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Privacy Policy

Last updated: April 2026

Who we are

Affordifyy is an early-stage financial technology product operated by Vaibhav Kuppaswamy. Contact: info@affordifyy.co.uk

What data we collect

We collect the information you provide during your assessment: your name, email address, household composition, income information, housing status, and financial circumstances. If you connect your bank account via Open Banking, we also process your transaction data to generate a spending breakdown.

Why we collect it

We process your data solely to generate your affordability assessment and budget summary. We do not use your data for marketing, credit scoring, automated decision-making, or any purpose beyond generating your assessment.

How long we keep it

Your full assessment data is held for 90 days from the date of creation. After 90 days, your personal identifiers (name and email) are anonymised and only the aggregated budget figures are retained for service improvement. You can request immediate deletion at any time.

Who can see your data

Only you can share your assessment. You control who receives your reference ID. Affordifyy staff may access anonymised data for product development. We do not sell, share, or transfer your data to third parties.

Open Banking

If you choose to connect your bank account, we use Plaid (an FCA-authorised payment institution) to retrieve your transaction data. Plaid's privacy policy applies to this connection. Your bank credentials are never shared with Affordifyy — Plaid handles authentication directly.

Your rights

Under UK GDPR you have the right to access your data, correct inaccurate data, request deletion, object to processing, and data portability. To exercise any of these rights, email info@affordifyy.co.uk and we will respond within 30 days.

Cookies

We use only essential cookies required for the service to function. We do not use tracking or advertising cookies.

Changes to this policy

We will notify users of material changes to this policy by email or by displaying a notice on the service.

Contact

For any privacy questions or to exercise your rights: info@affordifyy.co.uk

Affordifyy processes data under the lawful basis of consent (Article 6(1)(a) UK GDPR). ICO registration pending. Registered address: to be confirmed upon Companies House registration.